Strategic support for private practice therapists who have the vision, but need help reverse-engineering the path forward.
You have a vision for your practice: your niche, ideal clients, and maybe even how you want your practice to feel.
But translating that vision into an actual strategy with step-by-step instructions on how to get there?? That's where things get foggy.
You wish you had more clarity.
You also wish you had a thought-partner who not only understands your world as a therapist, but also gets business, strategy, and asks the right questions that help you figure out what makes sense for YOUR practice and how YOU actually work.
I’m Josie. Licensed Relational Therapist. Systems Thinker. Your Future Strategic Advisor.
I specialize in helping therapists reverse-engineer their vision into a strategy that actually works for how they think and work.
Whether it's clarifying your niche, structuring your practice to match your vision and goals, or creating an online presence that feels authentically you, I ask the questions that cut through the noise and help you build with intention.
Systems thinking isn't just a business skill for me, it's how I see the world and solve problems (I have a Virgo Mercury in the 10H if you're into astro). I see patterns with ease and am always looking at how the parts work together. Leveraging my sharp analytical skills, I take your complex goals or fuzzy vision and translate them into a plan that makes sense for YOUR brain and YOUR capacity.
From supporting folx in creating healthier relational patterns, to building my own successful practice (twice!) and helping other therapists do the same, I have a natural talent for making complexity make sense.
The best part? Our work together can help you reconnect with the liberation and purpose that inspired you to start your practice in the first place.
Client Testimonials
Working with Josie was a complete gamechanger for my practice. As both a therapist and strategic thinker, she just got it. She has this incredibly rare blend of emotional intelligence and strategic precision I haven’t seen in other coaches. She asked me the hard questions and helped me think like a true CEO. She got to know me deeply and gave it to me straight so I could get to work. She helped me see what I actually needed to build versus what I thought I should be doing. I came in overwhelmed and unsure how to grow without burning out, but I left with a clear roadmap, a sustainable structure, and a business I could confidently scale. If you're a therapist ready to level up, Josie is the real deal.
Kathy V, LMHC (NY), Former Client
The #1 Business Mistake Therapists Make
They invest in marketing prematurely, without clarity on who they're trying to reach and what makes their practice unique. They might know what their niche is, but can't figure out how to actually communicate it in a way that attracts the right clients.
This lack of clarity ultimately leads to anxiety and overwhelm.
Understandably, they try to manage it by doing more, including buying courses or coaching programs, but what they need is to slow down, and do the foundational strategy work that will make everything else simpler.
Whether you’re just starting out, established but needing to update or razzle dazzle your existing brand, or looking to scale, strategy is the building block of any business.
You wouldn’t treat someone without understanding the presenting problem, conducting an assessment and creating a treatment plan. Your business, and legacy, deserves the same care and diligence.
Strategic Clarity for your Practice
I help therapists get clear on three interconnected pieces so they’re building strategically from a place of intention, not overwhelm.
*Best viewed on desktop*
Guiding Vision
We create or clarify the vision for your practice that serves as your North Star, and a living framework that evolves with you. When opportunities arise, when you're tempted to say yes to everything, when the latest marketing trend promises results, you'll have an anchor to come back to that helps you make aligned decisions.
Niche, Messaging + Market Positioning
What’s your medicine, who is it for, and what makes you different? How do you communicate that in a way that attracts the right clients? We develop your niche, positioning and messaging that reflects your vision and feels authentic, not like everyone else's therapist website.
Vision-Aligned Structure
Solo or a group practice? Cash-pay or insurance? Specialized services or generalist approach? We reverse-engineer your vision into a structure that's sustainable for your life, your capacity, and your values, so you're building what you actually want, not what you think you "should” want or think is possible.
Kind Words
I had hit a ceiling in my solo practice. I was burned out and unsure how to scale. Josie helped me shift from thinking only like a clinician to thinking strategically about my business with a level of clarity and confidence I didn't know I had in me! She helped me see what my practice could actually become and break it down into steps that made sense. I wasn't expecting that her strategic support would help me step up and lead. I STILL can't believe I'm here. Josie, I am beyond grateful for you!
V. T., LCSW (NJ), Former Client
How We Work Together
We start with a free 30-minute clarity call to understand where you are, where you want to go, and if I can help you get there with my skills and expertise. Instead of signing up for months of coaching, I offer concentrated strategic support that you can implement right away. Some clients return for additional sessions as their practice evolves, but there's no long-term commitment required.
Strategy Session
Focused clarity on one specific strategic challenge. Unsure how to structure your practice? Can't figure out your niche or messaging? Wanting to transition off of insurance or create a hybrid structure, but need a plan? We zero in on the single biggest question blocking your progress and create a clear action plan. Perfect when you need strategic direction on one piece of the puzzle. Available virtually.
Investment: $500 (90 min)
Strategy “Day”
Full strategic foundation across all three pillars. We map your vision and translate it to your business, including structure, offers, pricing, and messaging, all in one intensive session. Includes pre-work, post-session action plan, and 30-day follow-up support. Available virtually or in-person in NYC (lunch included for in-person).
Investment: $2,500 (virtual) | $3,500 (in-person) Typically 4-6 hours depending on complexity. We'll determine scope and duration on your clarity call.
Answers to your Questions
-
Not at all. I understand that it might be a different experience given your role as a therapist, but in this instance, the messier the better! You might have a vague sense of your niche, or feel stuck between multiple directions, or know what you want but not how to communicate it. That's exactly what our work together is for: getting clarity on what makes sense for you and your practice.
-
AI is great for templates and brainstorming, and I encourage using it! But AI can't ask you the questions that uncover what you actually want versus what you think you should want. It can't push back when your strategy doesn't align with your capacity. And it can't provide the accountability and relationship that turns strategic clarity into actual implementation. You can always figure it out yourself, but if you’re reading this, that probably hasn’t worked very well.
-
Marketing courses usually give you information and templates. Coaches often give you their framework for success. Our work is personalized to you and your practice, helping you figure out YOUR strategy based on your goals, capacity, and authentic voice. Instead of following someone else's blueprint or getting more information (that you don’t need), we turn inward to get your vision out and living through your business.
-
No. I provide strategic clarity and direction so you know exactly what you need and why. Think of me as the thought-partner who helps you figure out the "what" and "why" so that when you hire someone to execute (or do it yourself), you're building the right things for the right reasons.
-
Perfect! That's one of my specializations. Many therapists know generally who they want to work with but struggle to articulate what makes them different or how to communicate their value. Our work together helps you get clarity on who you serve best and how to position yourself authentically in the market.
-
Most clients gain immediate clarity within our first session. You’ll leave knowing your next steps and feeling less overwhelmed. The timeline for implementing your strategy depends on your capacity and goals, but you'll have a clear roadmap from day one. Some clients see results (more aligned inquiries, better client fit) within 30-60 days of implementing their strategy.
Are we a good fit?
Let's start with a 30 min conversation. No pressure, salesy, bro-y, fear-mongering tactics here, either. Just a conversation, therapist to therapist-consultant about how to build the practice of your dreams.
Once you fill this out, you’ll be redirected to my calendar. Looking forward to chatting with you soon!